How Stark group keep control of over 1000 GBP locations

Who are Stark Group?

Stark Group is a leading building materials retailer and distributor in Northern Europe that operates a vast network of companies, including Jewson timber merchants in the UK.

Managing such an extensive network efficiently, particularly in maintaining consistent and accurate information across all Google Business Profiles, is a significant challenge.

To address this, Stark Group turned to Mirador Local, a digital tool designed to streamline local business profile management.

The challenge

Stark Group faced considerable difficulties in managing its Google business profiles. With numerous locations, ensuring each profile contained up-to-date and accurate information, such as operating hours, addresses, contact details, and customer reviews, was a daunting task.

Discrepancies and outdated information could lead to customer confusion, missed business opportunities, and a damaged brand image. Stark Group needed a solution to centralise and simplify the management of all these profiles.

The solution

Mirador Local emerged as the ideal solution for Stark Group’s needs. Mirador's platform offers a centralised dashboard for managing multiple locations seamlessly. Key features include:

• Centralised control: A single interface to update information across all locations, ensuring consistency and accuracy.
• Automated updates: Automatic syncing of changes across all profiles, reducing the manual workload.
• Review management: Tools to monitor and respond to customer reviews efficiently, enhancing customer engagement and satisfaction.
• Performance analytics: Insights and analytics to track the performance of each location, helping to identify areas for improvement.

“The team at Mirador have been incredibly responsive and helpful, and quick to develop the tool to suit our needs to get the most out of it.” - Jack Haywood, Director of Digital Marketing

Implementation

The implementation was smooth and efficient. Stark Group integrated Mirador Local into their operations without disrupting daily activities. The user-friendly interface required minimal training, allowing the team to quickly adapt to the new system. Data from existing profiles were migrated seamlessly, ensuring continuity and immediate improvement in profile management.

Results

The results of implementing Mirador Local were immediately evident. Stark Group experienced a significant reduction in the time and effort required to manage their Google Business Profiles. Key outcomes included:

• Improved accuracy: Consistent and up-to-date information across all locations, leading to improved customer trust and satisfaction.
• Increased efficiency: Streamlined processes and reduced administrative overhead, allowing the team to focus on core business activities.
• Improved customer engagement: Faster and more effective responses to customer reviews, fostering better relationships and a stronger brand reputation.
• Actionable insights: Enhanced visibility into the performance of each location, enabling data-driven decision-making to boost business growth.

Conclusion

By leveraging Mirador Local, Stark Group successfully overcame the challenges of managing multiple Google business profiles. The partnership with Mirador not only simplified the profile management process but also contributed to better customer experiences and business outcomes.

As a result, Stark Group stands out as a prime example of how digital tools can revolutionise operational efficiency and customer engagement in a large, multi-location business.

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