Independent Builders Merchant Group (IBMG) and Mirador Local

Who are IBMG?

‍Independent Builders Merchant Group (IBMG) stands tall in the building materials industry, operating across 196 locations. Ensuring seamless and consistent information across all Google business profiles is no small feat. To tackle this challenge, IBMG turned to Mirador, a powerful digital tool designed to streamline local business profile management.

The challenge

‍With 196 locations, managing Google business profiles efficiently was a daunting task for IBMG. They faced significant hurdles in maintaining up-to-date and accurate information, including operating hours, addresses, contact details, and customer reviews. Discrepancies and outdated information risked customer dissatisfaction, missed business opportunities, and a weakened brand image. IBMG needed a robust solution to centralise and simplify the management of all these profiles.

The solution

‍Mirador provided the perfect solution for IBMG’s needs. The platform's centralised dashboard allowed for seamless management of multiple Google business profiles. Key features included:

• Centralised control: A single interface to update information across all locations, ensuring consistency and accuracy.‍
• Automated updates: Automatic syncing of changes across all profiles, reducing manual workload.‍
• Review management: Tools to monitor and respond to customer reviews efficiently, enhancing engagement and satisfaction. ‍
• Performance analytics: Insights to track the performance of each location, helping to identify areas for improvement.‍
• Q&A features: A dedicated section to handle frequently asked questions, ensuring customers receive quick and accurate responses.‍
• Data insights: Advanced analytics to provide detailed insights into customer behaviour and preferences, driving strategic decisions.‍
• Content posting tool: Efficiently manage content strategy and utilise advertising space more effectively.

The implementation

‍The integration of Mirador was smooth and swift. IBMG seamlessly incorporated Mirador into their operations without disrupting daily activities. The user-friendly interface required minimal training, allowing the team to quickly adapt. Data from existing profiles were migrated effortlessly, ensuring continuity and immediate improvement in profile management.

Results

‍The impact of implementing Mirador was immediate and substantial. IBMG saw a dramatic reduction in the time and effort needed to manage their Google business profiles. Key outcomes included:

• Improved accuracy: Consistent and up-to-date information across all 196 locations, leading to improved customer trust and satisfaction.
• Increased efficiency: Streamlined processes and reduced administrative overhead, freeing the team to focus on core business activities.
• Improved customer engagement: Faster, more effective responses to customer reviews, fostering stronger relationships and a better brand reputation.
• Actionable insights: Enhanced visibility into the performance of each location, enabling data-driven decisions to boost business growth.
• Streamlined operations: Efficiently managed profiles and operations, reducing complexities and operational bottlenecks.

Takeaway

‍By leveraging Mirador, IBMG successfully navigated the complexities of managing multiple Google business profiles. The partnership with Mirador not only simplified profile management but also enhanced customer experiences and business outcomes. IBMG exemplifies how digital tools can revolutionise operational efficiency and customer engagement in a large, multi-location business. "Not only are the features great, but the team behind it can’t do enough to make sure everything is working as it should and are quick to respond when you need them!"

What the IBMG team say about Mirador Local

‍“Mirador has saved us hours of work each week and is such an easy tool to use when managing multiple Google listings. As a company, we have multiple brands, locations, and specialisms, so being able to group locations based on this for quick and easy bulk updating or posting is a great help. Having all updates, reviews, and questions in one location saves us hour of work, with templates making it so easy to respond to things. The posting tool has helped us immensely with our content strategy, to utilise more advertising space in an efficient way.

Not only are the features great, but the team behind it can’t do enough to make sure everything is working as it should and are quick to respond when you need them!

Overall, bringing in Mirador to our business was an inspired move, as not many tools can cope with the complexity of our business, but this does not disappoint!” 

Alice Robinson, Group Digital Marketing Manager