Link your GBP to a Website

Adding a URL will allow customers to quickly and easily follow through to your website from Google. You may also want to add UTM tracking parameters to better understand the value of local traffic in your analytics data.

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Adding a website link to your Google Business Profile (GBP) is a simple yet powerful way to enhance your online presence and make it easier for customers to learn more about your business. Here’s why having a website link on your GBP is so essential:

1. Provides Additional Information and Builds Credibility

A website allows you to provide more in-depth information than what’s available on your GBP alone. While GBP can include basic details like hours and location, your website can showcase your full range of products or services, share your business’s story, and provide important resources like FAQs or blog content. Linking to your website also builds credibility by giving customers a direct way to explore your business further, establishing you as a professional and reliable choice.

2. Increases Customer Engagement and Conversion Opportunities

Having a website link makes it easy for customers to take action, whether that’s exploring product offerings, signing up for a service, or contacting you directly. Many customers want to learn more before committing, and your website can provide the details they need to make an informed decision. For e-commerce businesses, the website link can drive direct purchases, while service-based businesses can guide visitors toward booking appointments or consultations.

3. Enhances Local SEO and Profile Completeness

Google tends to reward fully completed profiles with better visibility in search results, and adding a website link helps achieve this. A complete profile improves your local SEO, which can make it more likely for your business to appear in relevant local searches. For businesses competing in local markets, this added visibility can make a significant difference in attracting customers.

4. Builds Trust Through Consistent Branding and Information

A website link creates a seamless experience for customers as they transition from your GBP to your website. By directing visitors to your official site, you control the narrative, ensuring that they’re getting accurate, brand-aligned information. This consistency is reassuring for customers, especially when they’re comparing options or seeking out a trustworthy business in your industry.

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Use Mirador Local

Mirador Local can allow you to bulk edit your locations and ensure all have a website link as well as UTM tracking paramaters to integrate with Google Analytics (or other analytics tools). Click on Locations to edit.

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