How to add products to Google Business Profiles

Unlocking the potential of showcasing products on a Google Business Profile is a vital strategy for businesses seeking to improve their online visibility.

Our guide demystifies the process of adding products, empowering you to spotlight your offerings on Google quickly. We go beyond the basics, outlining best practices that guarantee optimal results.

Join us as we explore the benefits of adding products to your Google Business Profile and offer expert guidance on how to do it, regardless of your industry or what you’re selling.

The benefits of adding products to Google Business listings

Displaying products on your Google Business listing provides numerous benefits. Let's delve into these advantages and understand their contribution to business growth and customer engagement.

Increased visibility

When you add products to your Google Business Profile (GBP, previously known as Google My Business), you position your merchandise directly in front of prospective customers. When local people search for your products or services, your items gain heightened visibility, which can directly lead to increased sales.

Customer convenience

Seeing products directly in search results is incredibly convenient for customers. It provides instant access to information and typically accelerates purchasing decisions.

Competitive advantage

By displaying your products on Google Business, you stand out from competitors who may not use this feature. This competitive edge can be a game-changer in attracting new and repeat customers.

Which products can you add to Google Business?

Google Business allows you to showcase a wide variety of products, catering to both retailers with physical items and service providers with specific packages. Whether you sell electronics, clothing, or home goods, you can easily list these products with detailed descriptions and images.

However, it's important to note that certain items are prohibited from being listed on Google Business. These include:

• Tickets: Future transport or event tickets
• Vehicles: Motor or sail-powered vehicles used for transport of people on public access ways
• Financial products: Items related to finance management, financial assets, investments, securities, or insurances
• Digital books: eBooks and other digital book formats (excluding audiobooks)
• Currency: Mediums of exchange that rely on variable market values
• Open-loop gift cards: Pre-paid gift cards branded by a credit card issuer
• Services: Labour, expertise, or actions that do not result in ownership of a tangible product
• Immovable property: Real estate and other non-movable properties
• Recurring billing: Payment methods that require ongoing, regular payments.

For more detailed information on prohibited items, please refer to the Google Business policy guidelines.

Can everyone add products to Google Business listings?

Not every business can include products in its Google Business listings. Eligibility typically hinges on the business type and its Google categorisation.

If your business is eligible, you'll find a 'Product' tab in your Google Business Profile dashboard.

However, most businesses with physical products or services can use this feature.

Google has issued specific restrictions and guidelines for Google Business product listings that must be adhered to, so ensure you read those before getting started.

How to add products to a Google Business Profile

Adding products to your Google Business profile is a straightforward process.

• Sign in to your Google Business account.
• Navigate to the ‘Products’ tab and select ‘Add Product’.
• Enter the product details, including name, description, price, and category. Ensure to upload a high-quality image.
• Once you’ve added all the necessary information, click ‘Post’, and your product will be published.

Best practices for listing products on Google Business Profiles

For optimal product listing results, you should follow several best practices.

Upload high-quality images

High-quality images are crucial in making a positive first impression on visitors browsing your Google Business listing. A crisp, high-resolution image instantly captures attention and can significantly influence a visitor to explore your product and brand further.

The photographs should be capable of selling the product. For instance, when promoting a pair of trainers, consider various angles — a top view to highlight the design intricacies, a side view to reveal the shoe’s profile, and a close-up shot accentuating any unique textures or features.

Ensure these images are professionally illuminated and taken against a pristine background to emphasise the product’s details and quality.

Craft detailed descriptions

Clarity is vital when composing product descriptions for your Google Business Profile. Each description should comprehensively outline the product’s key features while effectively communicating its benefits to potential customers.

Suppose you’re selling a handcrafted ceramic coffee mug. In that case, your description could be:

“Elegant, handcrafted ceramic coffee mug designed for durability and style. Features a unique, artisanal glaze finish that makes each piece one-of-a-kind. Perfect for your morning brew, it’s microwave-safe and holds up to 500ml. Experience the fusion of traditional craftsmanship and modern functionality.”

This description includes the product’s unique selling points, notes on practicality, and the value it would bring to the customer’s daily routine.

Ensure pricing accuracy

Accurate pricing is crucial for transparency, and fosters trust with your customers. Misleading or outdated price listings can breed confusion and dissatisfaction, deterring people from completing purchases.

It’s essential to regularly update your product listings to reflect any price adjustments, special offers, or promotions. This action demonstrates your commitment to customer satisfaction and helps maintain a positive reputation for your business in the fiercely competitive online market.

Categorise your products

Strategically categorising your products enhances the user experience on your Google Business Profile. When products are thoughtfully organised into specific categories, it streamlines the browsing journey for customers, enabling them to navigate through your offerings effortlessly.

For instance, retailers selling various types of apparel can create separate categories like 'Men's Clothing', 'Women's Clothing', and 'Accessories'.

Encourage reviews

Encouraging reviews from satisfied customers is a powerful strategy to improve a product's appeal on your Google Business Profile. Positive testimonials boost your products' credibility and build trust with prospective buyers.

Make a routine of asking customers to share their experiences and opinions about your products. This can be achieved through follow-up emails, in-person requests, or social media interactions.

This may seem time-consuming, but remember that genuine positive reviews from recent customers can significantly influence potential customers' decision-making process.

Examples of businesses utilising products on Google Business

Many businesses, from toy shops to footwear companies, have successfully leveraged the products feature on Google Business. Here are a couple of examples.

The Entertainer, Leeds

The Entertainer store in Leeds expertly uses its Google Business Profile to categorise its diverse range of products, which include games, puzzles, stuffed animals, and learning toys.

Each category is thoughtfully curated to flaunt its extensive selection, making it easier for customers to browse and find exactly what they want.

Foot Locker, Leeds

Foot Locker in Leeds has skillfully organised its Google Business Profile, offering categories like trainers, men's shoes, and activewear.

These clear categorisations enhance the online browsing experience, making it effortless for customers to navigate and find specific products they're interested in.

B&Q, Nottingham

Google has improved the shopping experience by integrating B&Q's product categories into their Google Business Profile (GBP) listings. This allows users to easily navigate through a well-organised catalogue of B&Q's offerings directly on Google.

Categories like home improvement tools, garden supplies, and interior decor are clearly listed, making it simple for customers to find and explore B&Q's products.

Final thoughts

Adding products to your Google Business Profile is a powerful strategy that increases visibility, improves customer convenience, and gives you a competitive edge.

By following best practices, like high-quality images and detailed descriptions, you can maximise the impact of your listings.

At Mirador Local, we understand the importance of a robust online presence. Our tools can help you leverage Google Business for multiple locations — all from one dashboard. Why not book a demo today?