How to add products to Google Business Profiles

Unlocking the potential of showcasing products on a Google Business Profile is a vital strategy for businesses seeking to enhance their online visibility.

Our guide demystifies adding products, empowering you to spotlight your offerings on Google quickly.

We go beyond the basics, outlining best practices that guarantee optimal results.

Join us as we explore the benefits of adding products to your Google Business Profile and offer expert guidance on how to do it, regardless of your industry or what you’re selling.

Benefits of adding products to Google Business listings

Displaying products on your Google Business listing provides numerous benefits. Let's delve into these advantages and understand their contribution to business growth and customer engagement. 

Increased visibility

When you add products to your Google Business Profile (GBP, previously known as Google My Business), you position your merchandise directly in front of prospective customers.

When local people search for your products or services, your items gain heightened visibility, increasing sales.

Customer convenience

Seeing products directly in search results is incredibly convenient for customers. It provides instant access to information and typically accelerates purchasing decisions.

Competitive advantage

By displaying your products on Google Business, you stand out from competitors who may not use this feature. This competitive edge can be a game-changer in attracting new and repeat customers. 

What products can you add to Google Business?

Google Business lets you add a diverse range of products, regardless of whether you're a retailer with physical goods or a service provider with specific packages. 

You can showcase anything from individual items like clothing, electronics, and accessories to comprehensive service offerings such as consulting packages, maintenance plans, or bespoke services. 

This flexibility allows businesses to highlight unique offerings and attract a wider audience, ultimately enhancing their visibility and customer engagement.

Can everyone add products to Google Business listings?

Only some businesses can include products in their Google Business listings. Eligibility typically hinges on the business type and its Google categorisation.

You'll find a 'Product' tab in your Google Business Profile dashboard if your business is eligible.

However, most businesses with physical products or services can use this feature. 

Google has issued specific restrictions and guidelines for Google Business product listings that must be adhered to, so ensure you read those before getting started. 

How to add products to a Google Business Profile

Adding products to your Google Business profile is a straightforward process.

• Sign in to your Google Business account.
• Navigate to the ‘Products’ tab and select ‘Add Product’.
• Enter the product details, including name, description, price, and category. Ensure to upload a high-quality image.
• Once you’ve added all the necessary information, click ‘Post’, and your product will be published.

Best practices for listing products on Google Business Profiles

For optimal product listing results, you should follow several best practices.

Upload high-quality images

High-quality images are crucial in making a positive first impression on visitors browsing your Google Business listing.

A crisp, high-resolution image instantly captures attention and can significantly influence a visitor to explore your product and brand further. 

The photographs should be capable of selling the product.

For instance, when promoting a pair of trainers, consider various angles — a top view to highlight the design intricacies, a side view to reveal the shoe’s profile, and a close-up shot accentuating any unique textures or features.

Ensure these images are professionally illuminated and taken against a pristine background to emphasise the product’s details and quality. 

Craft detailed descriptions

Clarity is vital when composing product descriptions for your Google Business Profile.

Each description should comprehensively outline the product’s key features while effectively communicating its benefits to potential customers.

Suppose you’re selling a handcrafted ceramic coffee mug. In that case, your description could be:

“Elegant, handcrafted ceramic coffee mug designed for durability and style. Features a unique, artisanal glaze finish that makes each piece one-of-a-kind. Perfect for your morning brew, it’s microwave-safe and holds up to 500ml. Experience the fusion of traditional craftsmanship and modern functionality.”

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This description includes the product’s unique selling points, notes on practicality, and the value it would bring to the customer’s daily routine.

Ensure pricing accuracy

Accurate pricing is crucial for transparency and fosters trust with your customers.

Misleading or outdated price listings can breed confusion and dissatisfaction, deterring people from completing purchases.

It’s essential to regularly update your product listings to reflect any price adjustments, special offers, or promotions.

Doing so demonstrates your commitment to customer satisfaction and helps maintain a positive reputation for your business in the fiercely competitive online market.

Categorise your products

Strategically categorising your products enhances the user experience on your Google Business Profile. 

When products are thoughtfully organised into specific categories, it streamlines the browsing journey for customers, enabling them to navigate through your offerings effortlessly.

For instance, retailers selling various types of apparel can create separate categories like 'Men's Clothing', 'Women's Clothing', and 'Accessories'.

Encourage reviews

Encouraging reviews from satisfied customers is a powerful strategy to improve a product's appeal on your Google Business Profile. Positive testimonials boost your products' credibility and build trust with prospective buyers.

Make a routine of asking customers to share their experiences and opinions about your products. You can achieve this through follow-up emails, in-person requests, or social media interactions.

The process may seem time-consuming, but genuine positive reviews from recent customers can significantly influence potential customers' decision-making process. 

Final thoughts

Adding products to your Google Business Profile is a powerful strategy that increases visibility, improves customer convenience, and gives you a competitive edge.

By following best practices, like high-quality images and detailed descriptions, you can maximise the impact of your listings. 

At Mirador Local, we understand the importance of a robust online presence. Our tools can help you leverage Google Business for multiple locations — all from one dashboard. Why not book a demo today?